The journey begins not in a design studio, but on the track and the basketball court. The nylon shell was engineered for performance. But culture had other plans. Adopted by early hip-hop pioneers and B-boys, its bold colour-blocking and lightweight swagger became the visual language of a new movement. It was no longer just sportswear; it was a statement.
As the beat moved from the boombox to the warehouse, so did the shell. Under the neon glow of rave culture, it became the uniform of the counter-culture. Its synthetic sheen and vibrant colours were a beacon in the dark, a symbol of unity and defiance against the mainstream. This was the era of pure, unadulterated expression, and the shell was its canvas.
Now, the shell jacket lives in the space between nostalgia and the future. We honour its legacy by pushing its boundaries. At D.A.Z, we re-engineer classic silhouettes with future-forward technical fabrics, sharper cuts, and an unapologetic colour palette. It's a tribute to the rebels of the past, built for the icons of tomorrow. The story is still being written. We dare you to write the next chapter.